Questions and Answers
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- What's your mission?
To help enrich customers’ lives with high-quality glasses. A good pair of glasses is a multiplier for happy life and a device for self-realization. Your life times a normal pair of glasses is like multiplying with 1. With better glasses it is like life times 2.
It doesn’t only make you have better and relaxed vision all the time, you become truer to yourself, even more authentic than you not wearing glasses.
It is the most important piece to put on your body. More than your shoes. You can express so much of yourself with glasses. I want my glasses to help people realize themselves. And I believe that makes people in general happier.
- Why Berlin, Moabit?
I wanted to give something back to Berlin, where I could make my passion my work. I started my professional eyewear journey in Berlin. I have been living in Moabit with my young family of three. A nice optician boutique is missing here. I think Moabit needs that. The people here are not pretentious. It a nice place to live. It’s not like a stage like around Hackescher Markt. It is also well connected with public transportations and easy to park in the day time.
- What are the criteria of your selection?
To have something beautiful on your face quietly enhances your self-esteem. It makes you glow from inside. The design of course could be more apparent. But my selection of glasses are such that it is simple at first sight but are unique the more you look in to them.
My brands are mostly made in Japan. It is just a coincidence, not because I’m from Japan nor patriotic. I just wanted to offer highest quality frames and a great price performance and that led to select ones which are made in Japan. And that I have this name Fujiyama which is unmistakably Japaneses, is also a coincidence. The brands come from Japan, LA, and Milan. I also have my own 3D printed glasses collection. That I have been doing it since the beginning and in Ausbildung. I can do custom designs.
The quality of Japanese glasses are unmatched. All the high-end eyewear brands produce, almost without exceptions, in Sabae, Japan, where 95% of all Japan-Made glasses are made. I didn’t know that they are highly regarded until I started in the industry.
I also have the advantage to be able to collect brand informations only available in Japanese with which I found brands like Titanika and Taylor with respect.
Japan-Made glasses are more three dimensional because the technique and craftmanship allows them to do so.
You see, TITANIKA and Taylor with respect are cut out from a block of metal. Matsuda has crazy details all over the frame and it is just so dynamic and poetic.
Criteria for selection:
- unique and high quality.
- Subtle or expressive or both
- Enhances your character, or how you want to express yourself
- Professionally correct: fachlich richtig. Thats the german side of me.
- What are the common misconceptions that people have?
They make the mistake that all lenses are the same. There’s a clear difference in sharpness in Zeiss lenses. Better color recognition and sharper peripheral vision. The individual lens from Zeiss totally blew my mind. It feels a little like contact lenses.
I want to build a bridge between Japan and Germany: Japanese frames and German lenses. I know many lens manufactures and the best feedbacks are from Zeiss.
Lots of flexibility too with the lens design (like lens curve) and lens colors. When you want to make the lens color the same as the sample that you have, no better choice than Zeiss. Truly amazing colorist are working there.
Another misconception about the lenses is that you can use detergent to clean the lenses. That could damage the coating since the surfactants is too strong that they rip them.
- What's next? Any events?
I am open to provide my place as a cultural salon. We’ve already done a pop up market with my artist friends in Berlin and am looking forward to do other events with Berliners, be it dance performances, workshops, markets,
New brands. Im open for high quality stuff. It doesn’t have to be made in Japan, as long as the quality is good. Lindberg, Ahlem, Rigards, Gernot Lindner?
I am currently working on more inclusive glasses with 3D printing technology with Ackeem from reframd (https://www.reframd.com/). He is my sensei (teacher) in CAD design.